The Pittsburgh Steelers got a win recently with the fans, and they didn’t play a single game to do it. The black and gold turned many heads with a new clothing line that fans are raving about. Gone are the days of only traditional team gear. Now, the fans of the Steelers can walk around in some of the most fashionable team clothing anywhere.
The orchestrator of the new clothing line is Susan McGalla, a person who is well-known in fashion circles. She is the new director of strategic planning for the Steelers, and she has a great resume. She was the president of American Eagle Outfitters, as well as the former CEO of Wet Seal.
Susan McGalla’s idea of getting Steeler clothing into the mainstream is genius, and it’s paying dividends. She started this process by creating focus groups to find out what people wanted in their team gear. By listening to what the fans had to say, Susan McGalla has made team clothing fashionable, something people could even wear to work.
Women are pleased as well. They wanted more choices for women that made them feel more feminine. Women and girls alike wanted to see more styles and more pink in the team gear, and they got their wish.
Fans wanted to know how they could get the same kind of gear that head coach Mike Tomlin or their starting quarterback Ben Roethlisberger wore. Thanks to Susan McGalla, now they can get those items on the new and improved website, where they can see numerous items and choose what they want.
The Steelers have a new campaign called “It’s Not Just Friday, It’s Steeler Friday”, where fans can dress up in black and gold, take a picture and enter to win a chance at a Steeler-themed wardrobe.
Learn more about Susan McGalla: