There may be some people out there in the beauty world who think there aren’t any new ideas happening in cosmetics, but a bold and original CEO/Internet entrepreneur named Doe Deere is proving them wrong with her line of Lime Crime Cosmetics.
These cosmetics used bright, bold and uniquely different color palettes to create looks that are striking, stunning and beautiful in a very different way.
Deere is a Russian emigre who grew up in New York but who now calls Los Angeles her home base. It’s there that she first developed the colors and creative ideas that are the foundation of the Lime Crime line.
Lime Crime offers a full range of makeup products, including lipsticks, lipcolors, and eyeshadows that really make a bold statement about beauty. Deere’s use of color in the product line is daring and original. The colors in her Unicorn Lipstick line (Unicorns are a major element in the whole Lime Crime brand vibe) range from electric blue, dazzling red, deep green, purple, pink, and even yellow.
The Velvetines Lip color line from Lime Crime is the first lip color ever to go on liquid and then set in a matte texture — without crumbling!
The Instagram Connection
Deere has had many breakthroughs with Lime Crime, and her use of the Internet to market the product line has been brilliant. Instagram has played a large role in the cosmetic brands’ marketing push, with Lime Crime users sending in photos displaying their artful use of the company’s lip colors and shadows. Deere has a canny understanding of how the Internet works, and she has used to well in spreading the word about the new looks that can be achieved with Lime Crime cosmetics.
Deere has also kept Lime Crime products at an affordable price point, and this aspect has brought it additional publicity, as it is often mentioned on blogs as a less costly but high quality alternative but high quality to higher priced cosmetics, like lipsticks from the Kardashians.
When it’s time to get really bold but stay on a reasonable budget, Lime Crime is really becoming the smart choice.
To learn more about Doe Deere, visit www.doedeere.com.