As a tenured professor there aren’t any worse ways to enter the world of the media than by having your worst moment recorded for the world to see. However, that is what happened to Missouri Professor Melissa Click when she went viral for demanding ‘muscle’ to help her remove student protestors at the University of Missouri. Since then Click has seen her career go sideways with a suspension from school and she has also been leveled with criminal charges for her part in demanding violence against the student journalists. Where does Melissa Click go from here?
The internet is a fickle machine in that it can broadcast even the smallest moments onto the screens of billions of people. On the other hand, the internet is also constantly shifting and finding new targets to level their attention at. While Melissa Click’s actions are destined to eventually fade into the background of whatever the latest controversy is, that sometimes cannot be enough or come quickly enough for the people currently embroiled in it.
Since her controversial statements in the video, which she has since profusely apologized for, the suspended teacher has garnered the support of nearly all of her work colleagues. While this may get her job back it won’t help her online reputation. To fix your online reputation you need a different sort of help. The kind that a company like Status Labs can offer.
Since the video went viral Melissa Click has worked hand in hand with the quickly-growing Texas based public relations firm, Status Labs. Status Labs is an online reputation management company that focuses on minimizing PR damage and maximizing PR effectiveness. Status Labs has been in the industry for years now but they’ve become a revered company for the way that they step up to the plate for those in need. Darius Fisher, the CEO of Status Labs, took particular interest in Click’s case.