Entrepreneurs are delighted when investors turn up to invest in their little-known startups. Apparently, when investors channel their money into an upcoming venture, they believe either in the product or the potential of the entrepreneur. Nevertheless, it a reassuring occurrence that encourage entrepreneurs to work twice as much towards achieving their goals.
Livio Bisterzo, the founder of Green Park Brands Inc., knows this too well. Recently, a product of Green Park Brands—Hippeas—caught the attention of actor Leonardo DiCaprio and Strand Equity Partners, a Chicago-based private equity firm. The two new investors invested an undisclosed amount in Hippeas.
Hippeas is a natural snack made from chickpeas. Green Park Brands launched the product last year, just a year after the company was founded. Hippeas come in many flavors including cheese & love, in herbs we trust, far out fajita, and sweet & smokin’ among many other mouthwatering flavors. Beginning in March last year, Hippeas was available in Albertsons, Vons, and Starbucks. Bisterzo is constantly seeking to increase the number of stores selling Hippies, and as this year ends, he promises that Hippeas will be available in more stores including Kroger Co. and Target stores. In Starbucks, a sachet of Hippeas retails at $1.95.
According to Livio Bisterzo, Hippeas has generated over $2.5 million in revenues since March 2016. He is an optimistic business-minded individual who believes that this year will be better for Hippeas; he estimates that Hippeas will generate over $11 million. Many people recognize Bisterzo for his ability to launch startups and set them on a path to business success; the successes of his previous startups, Kyoku and Little Miracles, demonstrate his ability to manage Green Park Brands and Hippeas to the pinnacle of success.
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Analysts have commented on snacks such as Hippeas (containing alternative ingredients such as chickpeas, sweet potatoes, kale, and spinach). According to Norman Deschamps, of Rogue Thought Consulting, the market for snacks with alternative ingredients grew by 7% between 2015 and 2016. Deschamps estimates that the market for the mentioned snacks will expand by 8% this year. He further adds that brands such as Green Park are privileged to have started producing snacks with alternative ingredients while big snacks manufactures have not joined the new market. Small brands have an opportunity to dominate the market and be bought out by huge snacks companies in future.
Who is Bisterzo? He is an Italian entrepreneur who has founded or co-founded different successful businesses. Currently, he resides in Los Angeles.
Learn more about Livio Bisterzo: http://chronicleweek.com/2017/09/livio-bisterzo-hippeas-brand-is-flying-off-of-the-shelves/