Desiree Perez on the Future of Roc Nation

Desiree Perez is one of the mostly hidden forces behind the rise of Roc Nation, the legendary hip-hop company established by Jay Z. In 2008, Jay Z and Roc Nation signed a contract with the company Live Nation for 10 years, $150 million. The contract helped to elevate Jay Z’s already sizable profile while also helping to raise the bar for the musicians at Roc Nation. Now, with the deal set to expire, Roc Nation and Live Nation have some very serious conversations to engage in. Roc Nation, with Jay Z and Desiree Perez in charge, are now looking at potential options for future endeavors.

Live Nation deal with Roc Nation has a ‘buy-sell’ clause triggered in 2018 and that means that Roc Nation could be a free agent in as little as a year. Roc Nation has a roster of talented, in-demand artists, including Meek Mill, Rihanna, Jay Z, Fat Joe and Shakira. Perez has been hands-on in cultivating the rise of Rihanna into a worldwide megastar. It makes sense that Perez would be included in potential deals and that is why eyebrows were raised when Jay and Perez sat down with Sir Lucian Grainge of Universal Music Group. UMG and Jay Z have had a quality relationship for years but now their contact is taking on a renewed focus. An insider close to UMG said of their meeting with Jay, “Our partnership is pretty significant as it is. Jay Z is phenomenal and it would be great to get further into business with him.”

Jay Z and Desiree Perez have a variety of different options to consider before signing on the new dotted line for Roc Nation’s future. Roc Nation and Jay Z have played their cards relatively close to the vest over the past year so it remains to be seen what direction they will be going in.

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