All search engines tell the public about your business. The messages conveyed by the search engines are your business’ online reputation. Online Reputation Management (ORM) is not as easy as it used to be and extends beyond Facebook.
Articles like, Maria Lopez’s “How to Manage Your Online Reputation”, explain the new ORM environment and how your business can adapt to it. A number of great tips and insights were provided. Continue reading to view the “key-points” I found most interesting.
Did Someone Mention My Business?
Just ask Buzzsumo to learn more about your business’ mentions. Basically, you can use this tool to narrow down who is talking about your business, brands, products, or services. You’ll want to keep an eye on this. To do so, simply set up alerts to notify you of future mentions.
What Can I Do to Help Manage My Business’ Online Reputation?
ORM can be done yourself says Onlinereputationreviews.com, although it may prove to be a daunting task. You will need to engage your audience in few different “arenas” on the internet. Without them, it will be hard to make a sizeable dent in your business’ ORM.
A presence must be should be established on a blog, a website, and all appropriate social media platforms. This will require consistent engagement, meaning posting and posting often. Not just any content will do. You want content relatable to your business and keep it positive. In addition, use “calls to action” often (e.g. “click here to buy”, “like our page”, “tag us…”, etc…).
Two “Wrongs” Do Not Make a “Right”
Do not, I say again, do not engage negativity with more negativity. When taking a business online, it is natural to fear negative comments. They are an inevitability and something you should prepare for.
When faced with a negative comment or feedback, do your best to accommodate that individual without being defensive. Preserve your reputation and relationship with that individual by addressing their needs like a professional.
My Brain Hurts
Do you feel the same way? Try researching ORM companies to assist your business.